Scaling a Local Plumbing Business by 3x in 60 Days

The Challenge

Apex Plumbing was spending thousands on Google Local Services Ads but missing nearly 40% of incoming calls because their technicians were out in the field. Leads were abandoning them for faster competitors.

Our Solution

We implemented a custom GoHighLevel CRM setup. We activated the Missed Call Text Back feature, ensuring every missed call received an instant SMS. We also built an automated review request sequence that triggered as soon as a job was marked ‘Completed’ in the pipeline.

The Result

Within 60 days, they captured 120 new leads that would have otherwise been lost. Their Google rating shot up from 4.1 to 4.8, doubling their organic call volume.